Digible, a multifamily marketing and technology agency, has announced a strategic partnership with JONAH®, a creator of premium apartment websites for the multifamily industry. The collaboration aims to help multifamily teams better activate, configure, and understand the Jonah Data Layer (JDL), a feature introduced last year that provides access to more meaningful website data when properly activated through Google Tag Manager and Google Analytics 4.
For multifamily marketers, website data is crucial for understanding renter engagement and optimizing performance. By combining Jonah's website functionality with Digible's expertise in SEO, qualified traffic generation, analytics configuration, and performance reporting, clients gain clearer insights into how their websites perform and where improvements can be made. Through the partnership, Digible will offer client education, activation support, GTM guidance, Google Analytics 4 support, and reporting assistance to help teams understand what their Jonah websites are revealing.
"Clients are asking the right questions: 'What is the JDL?' 'How do I start using it?' and 'Where does the data go once it's live?'" said Shannon Montoya, Director of Organic Media at Digible. "This partnership gives them a clearer path forward. We're helping connect the technical setup to the marketing visibility clients actually need to make smarter decisions."
Digible has worked closely with Jonah for over a year to align Jonah's website capabilities with Digible's SEO, analytics, and reporting services. "Digible's leadership in multifamily marketing makes them an ideal partner. Together, we're delivering best-in-class reporting and user journey insights that help our shared clients make smarter decisions," said Yuri Star, CEO of Jonah Digital Agency.
The collaboration creates a stronger link between website measurement and marketing strategy, enabling multifamily teams to attract better-fit renters, optimize digital performance, and make confident decisions. To learn more about Digible's Jonah Data Layer support, visit Digible's guide on the Jonah Data Layer.
