Denver-based Veteran Heating, Cooling, Plumbing & Electric is celebrating its first anniversary with impressive numbers: 2,132 completed jobs, 69 employees, and approximately 18,000 field hours logged. The company, which started with a single HVAC project for a co-worker, has grown to operate 17 wrapped trucks across the Denver metro area, serving about 4,000 customers and earning around 350 five-star reviews.
What sets this milestone apart is the company's growth strategy. It made no outbound sales calls, sent no email or text blasts, and avoided the typical shoulder-season slowdown. Instead, it relied on word-of-mouth and a culture that prioritizes customer and employee satisfaction. Mitchell Thier, a team member, emphasized the triple-win approach: "It's a win for the customer, a win for the employee, and a win for the company - not just one of those."
Noah Zangara echoed that sentiment, noting the owner's hands-on involvement. "Having an owner who actually gets in the field and helps the team succeed makes all the difference," he said. "It's a company that cares about its employees and its customers in equal measure, and that's rare in this industry."
The company has also secured more than $1.4 million in approved HEAR (Heat Electrification and Affordability Rebate) projects, helping homeowners access Xcel Energy rebates for high-efficiency HVAC and electrification upgrades. This expertise in rebate navigation has been a key driver of its growth.
As it enters its second year, Veteran Heating, Cooling, Plumbing & Electric is pursuing licensing and permitting for expansion into Dallas/Fort Worth, with Wisconsin under consideration. The company is also in the early stages of a capital raise to fund geographic growth.
The company's success underscores a growing trend in the home services industry: prioritizing transparency and customer education over aggressive sales tactics. By focusing on building trust and delivering quality service, it has carved out a niche in a competitive market.
For more information, visit servicebyveteran.com.
