CleverTap, the all-in-one customer engagement platform, has been positioned by Gartner as a Leader in the 2026 Magic Quadrant for Personalization Engines. The evaluation assessed the company's completeness of vision and ability to execute, with CleverTap's recognition highlighting its progress in delivering relevant, responsible, and effective personalization through its agentic AI capabilities.
CleverTap's approach centers on hyper-personalization, individualized to each customer, leveraging its CleverAI™ decisioning engine to deliver an 'Experience of One' through one-to-one engagement at scale. The CleverAI™ Decisioning Engine interprets customer intent, enabling brands to connect customers with the right message on the right channel at the right moment. Combined with a comprehensive suite of personalization capabilities, these tools help brands drive measurable outcomes, including up to 35% higher conversion rates across key use cases in industries such as financial services, retail, ecommerce, media, and telecom.
At the core of this strategy is CleverAI™, an enterprise-grade agentic intelligence and decisioning engine designed for autonomous real-time orchestration. It enables continuous experience optimization across the customer lifecycle. CleverTap believes this focus on unified intelligence, real-time decisioning, and scalable hyper-personalization has contributed to its broader market momentum.
Anand Jain, Co-founder and Chief Marketing Officer of CleverTap, stated, 'We consider our positioning in the Leaders Quadrant by Gartner as confirmation of our capability that enables customers to improve business outcomes with the power of CleverAI™. We continue to innovate while we execute on our product roadmap. With CleverAI™, we are delivering a truly revolutionary AI-First Customer Engagement Platform that will change the face of the martech and customer engagement industry, further enhancing our market position.'
Gartner's Magic Quadrant report provides a complimentary copy for those interested in learning more about CleverTap's strengths and cautions among other provider offerings. The report, titled 'Magic Quadrant for Personalization Engines,' was authored by Penny Gillespie, Jason Daigler, Michael Ro, and Ross Cosner and published on February 3, 2026.
Gartner does not endorse any vendor or product depicted in its publications and advises technology users to select vendors based on their specific needs. The recognition positions CleverTap among a select group of vendors in the personalization engines market, reinforcing its role as a key player in the customer engagement space.
CleverTap's platform brings together AI-powered segmentation, personalization, experimentation, journey orchestration, and deep analytics, integrated with over 100 leading martech solutions. Backed by global investors including Accel, Peak XV Partners, Tiger Global, CDPQ, and 360 One, CleverTap has a presence across the US, Europe, the Middle East, Latin America, and Asia. Leading brands such as TD Bank, Burger King, Paytm, Levi’s, IKEA, Decathlon, Vodafone, Domino’s, Jio, Carousell, Banco Azteca, Zomato, StockX, and Emirates NBD rely on CleverTap to drive growth through meaningful customer engagement.
