For cannabis dispensaries using Flowhub as their point of sale, the online shopping experience has typically relied on embedded menus that render within iframes. While functional, these menus are invisible to search engines, meaning that a dispensary's entire product catalog—from flower to edibles—cannot be discovered through Google or other search platforms. Additionally, customer data generated through these menus resides on third-party domains, raising concerns about data ownership and control.
Buddy, an ecommerce and brand platform built specifically for the cannabis industry, has announced expanded availability of its native Flowhub integration. This integration aims to solve the iframe problem by converting live inventory from Flowhub into server-rendered product, category, and brand pages hosted on the dispensary's own domain. According to Buddy, this transformation can be completed in approximately 24 hours, allowing retailers to quickly replace their embedded menu with a fully owned, search-indexed ecommerce site.
The integration works by connecting directly to Flowhub's API, syncing products, pricing, stock levels, and discounts in real time. Orders placed on the Buddy-built storefront flow back into Flowhub for fulfillment and compliance, ensuring that the point-of-sale workflow remains unchanged for the retailer's team. This means dispensaries can maintain their trusted POS system while upgrading only the ecommerce layer.
“Flowhub is a strong point of sale, but dispensaries have been settling for menu embeds that Google simply cannot read,” said a Buddy spokesperson. “With Buddy, a Flowhub store gets a real ecommerce website on its own domain, with every product indexed, in about a day. Retailers should not have to choose between the POS they trust and an online store that can actually rank.”
The SEO benefits are built into the foundation of every Buddy storefront. The platform includes server-side rendering on every page, automatically generated product schema with live pricing and availability, per-location metadata and LocalBusiness schema, editable sitemaps and robots.txt, and landing page tools designed for high-intent searches. These features are crucial for cannabis retailers, who often face strict advertising restrictions and rely heavily on organic search to attract customers.
Beyond web storefronts, Buddy also extends Flowhub catalogs to white-label iOS and Android mobile apps with push notifications and in-app checkout. This provides dispensaries with additional channels to engage customers and drive sales.
Buddy currently powers more than 300 dispensary and brand websites across the United States, with customers rating the platform 4.9 out of 5. In addition to Flowhub, the platform integrates with Dutchie, Treez, Jane, and Alpine IQ. Buddy delivers new features to every site on the platform on a weekly basis, ensuring that retailers have access to the latest ecommerce tools.
Dispensaries running Flowhub can view a working version of their own store before making a commitment, and most launches are completed within 24 hours of connecting the POS. For more information about the Flowhub ecommerce integration, visit hellobuddy.app.
