HCN Global-La Red Hispana, the largest independent producer of educational and informational content for Spanish-language radio, print, and digital platforms in the United States, is celebrating the expansion of its flagship program, Bienvenidos a América, to ViX and Univisión Puerto Rico-WSTE Channel 7. The move adds the program to more than 80 radio and television affiliates across the United States, signaling a significant evolution in how trusted Spanish-language content reaches Hispanic audiences.
The expansion matters because it underscores the growing role of streaming and digital platforms in delivering culturally relevant news and information to Latino communities. Since its launch in 1997, Bienvenidos a América has informed and supported generations of Hispanic immigrants, becoming one of the longest-running Spanish-language programs dedicated to helping audiences understand issues that directly affect their lives and communities. Its arrival on ViX, a major streaming service, and Univision Puerto Rico demonstrates that legacy media can successfully adapt to new consumption habits while maintaining its core mission.
"Bienvenidos a América has not only made history — it continues to make history. After 29 years of uninterrupted broadcasting, its arrival on ViX and Univision Puerto Rico marks another major milestone for HCN Global-La Red Hispana and demonstrates the enduring strength of a program that continues to earn the trust of generations of Latinos across the United States," said Jeff Kline, President and Founder of HCN Global-La Red Hispana.
The expansion represents the natural evolution of a program that began on radio nearly three decades ago and has successfully adapted to changing technology and new media consumption habits. "This growth reaffirms HCN Global-La Red Hispana’s commitment to delivering high-quality, culturally relevant content to Hispanic audiences wherever they are and on the platforms they use every day," said Alison Rodden, CEO of HCN Global-La Red Hispana.
Throughout its history, Bienvenidos a América has distinguished itself by combining journalism, expert analysis, practical guidance, and direct audience engagement. Immigration has long been at the heart of the program’s editorial mission, with coverage ranging from changes in immigration laws and policies to citizenship, naturalization, visas, deportations, and other issues affecting millions of immigrant families. The program also addresses health, education, civic engagement, financial literacy, and community empowerment.
Currently hosted by journalist José López Zamorano, the program regularly features immigration attorneys, policy experts, and other specialists who break down the latest developments and answer questions directly from listeners and viewers. In recent years, its digital transformation has significantly expanded its original role as a trusted connection to the community. Its traditional radio distribution has grown to include podcasts, live streaming, social media, television, digital video, and on-demand content.
The expansion to ViX and Univision Puerto Rico-WSTE Channel 7 brings the Bienvenidos a América brand into a new multiplatform era, extending its reach to younger audiences and to consumers who increasingly turn to streaming, digital video, and social platforms such as Facebook, Instagram, TikTok, and YouTube for news, information, and community-focused content. Viewers can watch the show on ViX by searching “Bienvenidos a América” in the ViX app or web platform. For more information, visit hcnglobal.com.
Nearly three decades after its first broadcast, Bienvenidos a América continues to evolve while remaining anchored in its mission: making complex issues easier to understand, providing practical and trustworthy information, and creating a platform where the voices and concerns of Hispanic communities are heard. The expansion is a clear indication that Spanish-language programming is not only surviving but thriving in the streaming age, and that trusted brands can bridge generational and technological divides.
