Beijing Tong Ren Tang Chinese Medicine Company Limited (BTRT) released a new video showcasing its Hong Kong Student Ambassador Programme for Chinese Medicine and Health Care, a youth engagement initiative designed to fuel interest in Traditional Chinese Medicine (TCM) through hands-on and inspiring experiences. The programme reflects BTRT’s commitment to promoting Chinese medicine culture while embracing innovation to connect with the next generation.
Rooted in the brand’s 356-year history, the programme offers primary and secondary school students in Hong Kong immersive learning opportunities. In the video, students share how they learned about the TCM principle of preventive treatment of disease, discovered how herbs support daily wellness, and gained first-hand insight into the use of Chinese medicine therapies in sports recovery.
During visits to BTRT’s Hong Kong production and R&D base, students toured the Tong Ren Tang Museum and production plant, observed the production line, and joined a hands-on workshop to experience traditional pharmaceutical craftsmanship. They also visited BTRT’s Chinese herbal garden, where they learned about the connection between Chinese medicine, nature, and wellness. This real-world exposure shapes how students perceive TCM by showing its relevance to daily life and sparking curiosity.
The programme introduces students to the role of innovation in modern Chinese medicine. At the China Mobile 5G Innovation Centre Hong Kong Open Lab, students explored how 5G, AIoT, and AI support smarter health and wellness scenarios. Back on campus, they learned how connected sensors, communications technology, and AI can be applied to Chinese herbal planting—from monitoring growth to collecting and analyzing data. These experiences bridge heritage and technology.
Student ambassadors also step into the community to serve as health mentors for the elderly, sharing wellness knowledge and supporting activities such as Ba Duan Jin and acupoint-based care. They transform classroom learning into empathy, service, and social responsibility.
As BTRT continues to grow in the region, youth education and cultural engagement are central to its long-term vision. The programme has now been extended into a long-term initiative, with this year marking its second year. Following a strong response to last year’s programme, this year’s edition is enhanced by the new Campus Herbal Medicine Baizi Cabinet initiative and additional visits to BTRT’s herbal garden. These additions extend the programme’s impact and support the passing on of Chinese medicine culture across the campus community.
Guided by the vision of Inheriting Traditional Chinese Medicine, Inspiring a Smarter Future, BTRT remains committed to making TCM resonate with younger generations while contributing to global health development. To learn more about the students’ journey, watch the programme video on BTRT’s YouTube: https://youtu.be/6LRyk_DLucA. More information is available at https://cm.tongrentang.com.
