Greene Concepts Inc. (OTCID: INKW) announced that its Be Water brand, an American artesian spring water sourced from the Blue Ridge Mountains, has been selected for inclusion in this year's exclusive “Everyone Wins” Nominee Gift Bags. Produced by Distinctive Assets, the gift bags are distributed annually to nominees of Hollywood's biggest night, though they are not affiliated with the Academy of Motion Picture Arts and Sciences. The selection introduces Be Water to actors, directors, and industry creators, emphasizing the brand's commitment to natural quality and environmental stewardship.
Be Water is sourced from a deep artesian aquifer beneath North Carolina's Blue Ridge Mountains. The water rises naturally under pressure and travels through ancient crystalline bedrock, absorbing naturally occurring minerals such as calcium, magnesium, and silica. This natural filtration process shapes the water's balance and character before bottling. The company emphasizes that it withdraws only replenishable volumes to ensure the aquifer remains viable for future generations.
Lenny Greene, Founder and CEO of Greene Concepts Inc., stated, “Be Water is built around protecting the source, not engineering the product. We withdraw only replenishable volumes so the aquifer remains viable for future generations. The quality comes from geology — our job is stewardship.” The water undergoes only gentle filtration and ozone treatment to maintain purity, with nothing added and nothing stripped away.
The brand's inclusion in the celebrity gift bags reflects a broader consumer shift toward origin transparency. Be Water is bottled at the company's owned and operated 60,000-square-foot facility in Marion, North Carolina, allowing full control from aquifer to bottle. The packaging uses premium BPA-free 22-gram bottles designed for durability, and the brand is priced for everyday hydration, bridging the gap between luxury imported waters and commodity bottled tap water.
Be Water is available through select national retailers including Walmart, Walmart.com, Camping World, and OneLavi.com, with additional retail and e-commerce expansion underway. Greene Concepts operates a 60,000-square-foot bottling facility that also provides private-label and co-packing services for select beverage partners.
The selection for the “Everyone Wins” Nominee Gift Bags positions Be Water in front of a high-profile audience, underscoring the growing demand for products with transparent sourcing and minimal environmental impact. As consumers increasingly seek to understand the origins of their consumables, Be Water's narrative of natural filtration and responsible aquifer management offers a compelling alternative in the bottled water category.
