Altify, the Strategic Revenue Execution system built natively in Salesforce, has announced its participation at Dreamforce 2026 with two exclusive opportunities for enterprise sales leaders: an invitation-only Agentforce Lounge and a featured fireside chat with CEO Patrick Morrissey. The move comes as enterprise sales organizations increasingly invest in AI but struggle to translate that investment into measurable revenue outcomes.
Altify's presence at Dreamforce 2026 is designed to address that challenge head-on, providing sales leaders with a dedicated space to engage with the Altify executive team, experience MaxAI operating live inside Salesforce, and participate in a candid discussion about what AI-driven revenue execution looks like in practice. "Dreamforce brings together the world's most forward-thinking enterprise sales leaders. We wanted to create a space away from the noise where those leaders can have the conversations that actually matter: how do you move from AI pilot to AI execution, and how do you make that change show up in your numbers," said Nigel Cullington, CMO of Altify.
The Agentforce Lounge, running September 15 and 16 at the SPUR Urban Center, 654 Mission St, San Francisco, CA 94105, is a private, invitation-only venue steps from the Moscone Center. It is designed for senior sales leaders seeking a quieter setting to recharge between conference sessions, explore Altify's AI capabilities, and connect with peers. The Altify executive team will be present throughout, including CEO Patrick Morrissey, CTO Toby Hottovy, Chief Sales Officer Skeet Alderson, and Chief Customer Officer Bob Slaby. Qualified enterprise sales leaders attending Dreamforce 2026 may request a lounge pass here.
On September 16 at 10am, Altify will host a fireside chat at the Agentforce Lounge featuring Patrick Morrissey, CEO, joined by guest enterprise sales leaders. The discussion will examine the decisions that separate organizations achieving measurable AI-driven improvement from those applying new AI tools to unchanged processes, the practical realities of embedding AI natively inside Salesforce workflows, and what CROs and sales leaders should prioritize as they enter 2027 planning cycles. The session is open exclusively to registered lounge guests, and space is very limited. Enterprise sales leaders attending Dreamforce may reserve a seat here.
"AI is everywhere in enterprise sales right now. But win rates are not climbing, forecasts are not getting more reliable, and most frontline reps are not working any differently. The session on September 16 is about getting honest about why that is and what to do about it," said Patrick Morrissey, CEO of Altify.
Altify's MaxAI provides enterprise sales teams with an AI execution layer designed to move strategy through to closed revenue. Built directly inside Salesforce rather than alongside it, MaxAI delivers real-time account intelligence, deal qualification guidance, relationship mapping, and pipeline discipline at the point of execution. MaxAI is purpose-built for enterprise sales organizations managing complex, multi-stakeholder deals where the distance between strategic intent and frontline execution is where revenue is lost. Attendees at the Agentforce Lounge will have the opportunity to see MaxAI running live inside Salesforce across both days of the event.
The Altify Agentforce Lounge at Dreamforce 2026 is invite-only. Enterprise sales leaders attending Dreamforce can request a lounge pass here or book dedicated time with the Altify executive team here.
Altify is the Strategic Revenue Execution system. Built on 30 years of proven sales methodology, Altify brings structure, relationship intelligence, and account strategy into Salesforce, so every seller runs the same proven process on every deal. Its always-on coach, MaxAI, delivers methodology-specific guidance inside Claude, Microsoft Copilot, ChatGPT, and Salesforce Agentforce. Customers include AWS, GE Healthcare, and T-Mobile. Learn more at www.altify.com.
