A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) has announced new retail media agreements with brands including Under Armour, Santa Barbara Polo Club, Slazenger, Rollox and SwissBrand to advertise on its smart cart platform in Israel. This move further advances the monetization of the company's in-store media network and supports the continued growth of its Retail Media Division.
The smart cart platform, developed by A2Z Cust2Mate's subsidiary Cust2Mate Ltd., transforms everyday shopping carts into AI-powered, connected commerce platforms. These carts enable retailers and brands to engage shoppers in real-time at the point of purchase, delivering targeted advertising and personalized experiences. The platform also provides actionable, real-time data on in-store shopper behavior, helping retailers optimize operations and increase revenue.
According to the company, the new advertising agreements represent a significant step in expanding the reach of its retail media network. By partnering with well-known consumer brands, Cust2Mate aims to enhance the shopping experience while generating new revenue streams for both the company and its retail partners. The agreements cover advertising on smart carts deployed in Israeli supermarkets, with potential for expansion into other markets.
“We are excited to welcome these leading brands to our platform,” said a company representative. “Our smart cart technology not only improves the shopping experience but also opens up new opportunities for brands to connect with consumers at the crucial moment of purchase.”
The Retail Media Division of A2Z Cust2Mate has been a key focus for the company, as in-store advertising is a rapidly growing segment of the digital advertising market. By leveraging its smart cart platform, the company is positioned to capture a share of this market, providing brands with a unique channel to reach shoppers.
For more information about A2Z Cust2Mate Solutions Corp. and its smart cart technology, visit www.cust2mate.com. The latest news and updates relating to AZ are available in the company’s newsroom at https://ibn.fm/AZ.
