SCOTTSDALE, AZ - 10X Health, a leader in personalized health optimization and performance-driven wellness solutions, has appointed Will Sliger as Chief Marketing Officer. The move strengthens the company's executive leadership team as it accelerates growth across its precision health, human performance, and longevity platform.
Sliger brings over 20 years of experience building brands that outperform their weight class, scaling marketing organizations, and launching category-defining campaigns. His career spans media, technology, and consumer sectors, marked by a rare combination of brand craft, creative leadership, and commercial discipline.
Most recently, Sliger served as Senior Vice President of Marketing & Brand at PXG (Parsons Xtreme Golf), where he joined as an early-stage hire and helped build the company into a globally recognized premium brand. Over a decade, he scaled PXG from startup to a global operation with 25 owned retail locations and over 1,000 distributors, building an in-house marketing and creative organization that competed against legacy competitors spending two to three times PXG's budget.
Prior to PXG, Sliger was Senior Vice President of Brand & Creative at GoDaddy, during a period of hypergrowth that saw the company scale from approximately $400 million to $3 billion in revenue. He led brand and creative through Super Bowl campaigns, a global sponsorship portfolio encompassing the NFL, NASCAR, Formula 1, the Olympic Games, and the English Premier League, and a long-term brand repositioning that supported a successful IPO, managing over $75 million in annual marketing investment.
"Will has spent his career doing exactly what 10X Health needs right now - taking ambitious, founder-led companies and building the brand infrastructure, creative engine, and marketing systems required to scale them," said Brandon Dawson, Chairman and CEO of Cardone Ventures & 10X Health. "He knows how to win on clarity and craft when you can't win on budget alone, and that mindset is core to how we'll build this brand."
As CMO, Sliger will lead all aspects of 10X Health's brand strategy, creative, performance marketing, product marketing, customer experience, and revenue growth, building the marketing organization and go-to-market engine to support the company's expansion across consumer, telehealth, clinical, retail, and enterprise channels.
"Brand is infrastructure, an operating system, not decoration," said Sliger. "When it's clear and well-built, teams move faster, customers decide with confidence, and growth becomes easier. 10X Health has the science, the clinical foundation, and an extraordinary leadership team. My job is to build the marketing engine that helps the world understand what this company actually is."
His appointment is part of a broader expansion of 10X Health's executive leadership team, which includes Jeff Zwiefel as President and COO, Dr. Kent Bradley as Chief Medical Executive, Shivani Kaul as Chief Legal Officer, Ashish Bhuskute as Chief Financial Officer, Prasanna Sivakumar as Chief Technology Officer, and Craig Gatzlaff as Vice President of Sales. This team collectively brings decades of experience scaling complex organizations and delivering measurable business outcomes.
10X Health is a personalized health and performance company focused on helping individuals unlock their full potential through data-driven insights, advanced diagnostics, and targeted wellness protocols. By integrating science, technology, and lifestyle interventions, 10X Health delivers customized solutions designed to improve energy, performance, and long-term health.
For more information, visit the original release at NewMediaWire.
